Which term refers to the positive results provided by travel products as perceived by the customer?

Prepare for the Travel Institute Certified Travel Associate Exam. Utilize flashcards and multiple-choice questions, each with hints and explanations. Achieve exam success!

The term that best refers to the positive results provided by travel products as perceived by the customer is benefits. In the context of travel products, benefits encompass the advantages and positive outcomes that customers experience from using these products, such as enhanced enjoyment, convenience, or new experiences gained during their travels.

While features describe the characteristics or attributes of a travel product, they do not inherently convey the positive effects that a customer might perceive. Value, on the other hand, relates to the overall satisfaction and worth that a customer assigns to a travel product based on its benefits and costs, making it broader in scope than what the term benefits specifically captures. Promotions, meanwhile, are marketing strategies aimed at increasing sales and do not directly address the customer's perception of positive outcomes from a product. Therefore, benefits are the correct term to identify the gains or positive results seen by the customer when they engage with travel products.

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