Which term refers to the written content of marketing communications like brochures?

The term that refers to the written content of marketing communications, such as brochures, is "Copy." In marketing and advertising, copy encompasses all the text that is used to convey messages, promote products or services, and engage the target audience. Good copy is essential as it not only informs but also persuades potential customers to take action, whether that be to inquire further, make a purchase, or simply engage with the brand.

Graphic design, on the other hand, pertains to the visual elements of the marketing communications, including the use of images, colors, and typography to make the content appealing. Layout refers to how text and images are arranged in a piece, which is crucial for readability and aesthetics but does not encompass the actual written content. The term "Text body" might be used to refer to the main part of the written content, but it is not the industry-standard term for marketing writing as a whole. Thus, copy is the most appropriate term to describe the written elements present in brochures and other marketing materials.