Which term refers to a specialized segment of the travel market defined by common traits among travelers?

The term "niche" in the context of travel refers to a specialized segment of the market that is defined by specific common traits among a group of travelers. This could involve a range of characteristics, such as shared interests, preferences, travel styles, or experiences. For example, adventure travelers, luxury travelers, eco-tourists, or family vacationers each represent a distinct niche within the broader travel market.

Understanding niches is crucial for travel professionals, as it allows them to tailor their services and marketing strategies to meet the specific needs and desires of these targeted groups. By focusing on a niche market, travel agents can develop expertise and stronger connections with customers who are looking for specialized travel experiences that may not be available through traditional offerings.

The other options — market, demographics, and psychographics — refer to broader or different aspects of market segmentation. "Market" encompasses all consumers in the travel industry, while "demographics" refers to quantifiable statistics like age, gender, income, and education. "Psychographics" relates to the attitudes, lifestyles, and values of consumers but does not specifically define a specialized segment as clearly as the term "niche" does.