Which statement regarding marketing plans is correct?

A good marketing plan is indeed built on courses of engagement. This approach focuses on the various ways a business interacts with its clients throughout their journey. By establishing clear engagement pathways, the plan can effectively target potential clients at different stages of their decision-making processes.

Engagement courses may include methods such as social media interactions, personalized emails, informative webinars, and follow-up surveys. Such strategies not only help in acquiring new clients but also nurture existing relationships, leading to customer loyalty and repeat business. They ensure that the marketing plan is comprehensive and addresses the needs and experiences of clients, making them integral to the plan's success.

In contrast to this, a marketing plan that is based solely on budget could lead to missed opportunities if the plan does not adequately account for client engagement and relationship-building. Similarly, the idea that client touchpoints are fundamentally less important undermines the necessity of fostering connections with clients, which is crucial for any successful marketing strategy. Avoiding data analysis would also be detrimental, as insight gained from data can guide decision-making, improve client understanding, and refine marketing efforts. Thus, the emphasis on engagement courses solidifies the importance of client interaction in developing effective marketing strategies.