Which service strategy is most preferred by customers when faced with an issue?

Customers generally prefer a prompt resolution when faced with an issue because it directly addresses their immediate concerns and dissatisfaction. Quick resolution demonstrates efficiency and shows that the service provider values the customer's time and experience. Customers typically want their problems solved as swiftly as possible rather than engaging in lengthy discussions or negotiations.

While an apology can soften the experience and justification for the error can provide context, these elements do not resolve the issue itself. Increased incentives, such as discounts or rewards, may also be appreciated, but they do not tackle the core problem at hand. Therefore, focusing on providing a speedy and effective resolution aligns most with customer preferences, ensuring their needs are met in a timely manner.