Which of the following statements is true about effective proposals?

Effective proposals should be sales-oriented and fact-based because they are designed to persuade clients by providing clear, relevant information that demonstrates the value of the services being offered. A sales-oriented approach engages the client by highlighting benefits, addressing their specific needs, and making a compelling case for why they should choose your services. Including factual data such as market trends, success stories, or case studies adds credibility and helps to substantiate claims, making the proposal more persuasive and trustworthy.

In contrast, informal or casual proposals may lack the professionalism necessary for a successful business interaction. Unverifiable details could undermine the proposal's reliability and lead to skepticism from the client. Additionally, suggesting that proposals are only necessary for large clients overlooks the fact that all clients deserve a well-structured, insightful proposal regardless of their size. Effective proposals are important for any client relationship, as they reflect the professionalism and preparedness of the travel advisor.