Which of the following best describes a feature?

A feature is best described as an inherent characteristic of a product or service. This definition emphasizes that features are the specific attributes or qualities that define what a product or service is, such as size, color, functionality, and specifications. Understanding features is crucial for travel professionals as it helps them to communicate effectively what a cruise offers, what amenities are available at a hotel, or what activities are included in a tour package.

Features serve as the foundation of what a product or service provides. While benefits relate to the positive outcomes for a client, they are distinct from features, which do not inherently imply any result or advantage. Similarly, the processes of assessing buying characteristics and testing readiness to buy pertain to sales strategies or consumer behavior insights rather than to the characteristics of products or services themselves.