Which aspect of marketing is primarily concerned with a detailed analysis of customer attitudes and values?

The focus of the question is on understanding customer attitudes and values, which is a core aspect of psychographics. This area of marketing goes beyond mere demographics, such as age or income, to explore the psychological factors that influence consumer behavior. Psychographics encompasses elements such as interests, lifestyle choices, opinions, and values, providing deeper insights into why customers prefer certain products or services.

By analyzing these aspects, businesses can tailor their marketing strategies to resonate more effectively with their target audience, enhancing customer engagement and loyalty. This is crucial for developing effective marketing campaigns that align with what drives customer decisions. In contrast, demographics provides a broader but less nuanced view of potential customers, while market and niche focus on specific segments or the overall market landscape rather than the attitudes and values at play.