Which aspect is key to building customer loyalty in business correspondence?

Following up with clients is a crucial aspect of building customer loyalty in business correspondence because it demonstrates care and commitment to the customer relationship. When you follow up, you show that you value their business and are interested in their needs and satisfaction. This proactive communication fosters trust and strengthens the bond between the business and the client. It also provides an opportunity for clients to express their thoughts or concerns, which can lead to improved experiences and retention.

In contrast, minimizing communication does not support the relationship-building process, as it may cause clients to feel neglected or undervalued. Reducing service options can limit clients' choices, potentially leading to dissatisfaction if their specific needs aren't met. Offering discounts exclusively may attract attention in the short term, but it can undermine the perceived value of services and doesn’t further the relationship as effectively as meaningful correspondence does. Thus, following up aligns with the principles of good customer service and loyalty development.