When selling by telephone, which of the following should you pay closer attention to?

Focusing on your words and voice is crucial when selling by telephone. This medium lacks visual cues, meaning that how you articulate your message can significantly impact the listener's perception and understanding. The tone, volume, and pace of your speech convey emotions and confidence, establishing rapport with the customer and influencing their buying decisions.

Using an enthusiastic and clear voice can engage the customer and help build trust, while poor articulation or a monotonous tone may result in a disinterested listener. Effective communication, which involves being concise yet descriptive in your language, ensures that you convey the benefits of the products or services you are selling.

While other factors, like the question-asking technique, call length, and the number of products offered, play a role in a successful sales call, the delivery of your words and the quality of your voice are paramount in establishing a connection and guiding the customer towards making a decision.