What term describes the inherent characteristics of a product or service?

The term that describes the inherent characteristics of a product or service is "attributes." Attributes refer to the distinguishing characteristics or qualities that define a product or service. They encompass not only features but also aspects such as benefits, advantages, and overall value to the consumer.

While "features" specifically refer to specific traits or components of a product, attributes provide a broader understanding that includes how those features impact user experience or satisfaction. For example, when discussing a hotel, its attributes may include location, amenities, customer service, and ambiance, all of which contribute to the overall perception of the offering.

This distinction is important because recognizing attributes allows travel professionals to effectively convey the full value of what they are selling, beyond just listing features or specifications.