What principle in business writing emphasizes consideration of the reader's interests and feelings?

The principle that emphasizes consideration of the reader's interests and feelings is courtesy. In business writing, courtesy involves being respectful, polite, and sensitive to the reader's perspective and needs. This principle encourages writers to use language that fosters goodwill and a positive interaction, acknowledging the reader’s potential concerns and emotions.

By practicing courtesy, a writer can ensure that their message is delivered in a way that resonates with the reader, making it more effective and engaging. This approach can build rapport and strengthen relationships, which is particularly important in a business context where communication often influences collaboration and trust.

While clarity focuses on making the message easily understood, conciseness is about being brief and to the point, and creativity involves presenting ideas in novel and engaging ways, none of these factors primarily address the importance of perceiving and valuing the reader's perspective as courtesy does.