What listening technique is used to gather more information about a customer's needs?

Prepare for the Travel Institute Certified Travel Associate Exam. Utilize flashcards and multiple-choice questions, each with hints and explanations. Achieve exam success!

The technique of clarification is essential for gathering more information about a customer's needs because it involves asking questions or restating what the customer has said to ensure understanding. This not only confirms that you have accurately captured their concerns but also encourages them to provide more detailed information. By clarifying points, travel advisors can delve deeper into a customer's preferences, expectations, and priorities, ultimately leading to more tailored and satisfactory travel solutions.

Using clarification techniques can help create a dialogue that reveals specific desires or restrictions the customer may have, which may not be apparent in initial conversations. This active engagement fosters trust and illustrates a commitment to meeting the customer's needs comprehensively, enhancing the overall service experience.

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