What is the typical structure of a focus group?

The typical structure of a focus group is characterized by a small number of participants guided by a moderator to facilitate discussion. This environment encourages interaction, allowing participants to express their views, experiences, and insights on the topic at hand.

Having 8-10 participants strikes a balance between ensuring diverse perspectives are heard while maintaining a manageable group size that allows for meaningful conversation. The presence of a moderator is crucial, as they help steer the discussion, ensure all voices are heard, and keep the group focused on relevant topics. This structure helps gather qualitative data that can provide valuable insights for research or product development.

In contrast, options suggesting fewer participants may not generate enough discussion to gather comprehensive insights, while larger groups can lead to less engagement from each individual. The absence of a moderator in other choices would likely result in a lack of direction and focus, ultimately undermining the effectiveness of the group discussion.