What is the purpose of the confirm listening technique?

The confirm listening technique is primarily intended to check understanding of customer needs. This approach involves actively listening to what the customer is saying and then summarizing or paraphrasing their concerns and requirements back to them. By doing this, the travel professional can ensure that they have accurately grasped the customer's intentions and expectations, which is vital in delivering appropriate solutions or recommendations.

This technique fosters effective communication and demonstrates to the customer that their input is valued and acknowledged. Moreover, it helps to avoid misunderstandings and allows for clarification if necessary, making it a critical skill in providing high-quality customer service in the travel industry.