What is the process of finding new customers called?

The process of finding new customers is known as prospecting. This term refers specifically to the stage in sales and marketing where businesses seek out potential clients or leads who may have an interest in their products or services. Prospecting involves various techniques, such as networking, cold calling, or using online platforms to identify and reach out to individuals or companies that fit the target market.

Qualifying, on the other hand, refers to the process of assessing potential leads to determine if they meet certain criteria that make them suitable customers. Negotiating involves discussing terms and conditions with a potential customer or partner after a relationship has been established. Presenting typically occurs after prospecting and qualifying, where the salesperson showcases the features and benefits of a product or service to the prospective customer. Therefore, while all these terms are part of the sales process, prospecting is specifically focused on locating and generating interest from new customers, making it the correct answer.