What is the primary goal of the trial closing technique in sales?

The primary goal of the trial closing technique in sales is to gain customer agreement and move towards closing the sale. This technique is used to assess the customer's readiness to proceed without fully committing to a final close. By asking a trial closing question, a salesperson can gauge the customer's interest and concerns, providing an opportunity to address any objections or questions that may arise.

This approach not only helps in understanding the customer's perspective but also creates a natural progression toward finalizing the sale. It leads to a more conversational and collaborative atmosphere where the salesperson can ensure that the customer's needs are being met, ultimately increasing the chances of a successful closing.

In contrast, asking for a referral focuses on expanding the customer base rather than finalizing a current sale. Increasing the number of questions asked may gather information but does not directly facilitate closing. Demonstrating product features is an important part of the sales process but is more about showcasing the product than gauging customer readiness to buy.