What is the primary goal of a Destination Management Organization?

The primary goal of a Destination Management Organization (DMO) is to encourage local tourism. DMOs are responsible for promoting a specific destination, whether it's a city, region, or country, to attract visitors. They work to enhance the overall visitor experience, which includes marketing the destination, coordinating services, and fostering relationships among local businesses and stakeholders. By focusing on increasing tourism, DMOs aim to boost economic development, support local businesses, and promote the destination's unique attractions and culture.

The other options listed relate to aspects of the travel and tourism industry, but they do not capture the essence of a DMO's mission. For example, while increasing ticket sales is important for individual attractions or events, it is not the overarching goal of a DMO. Similarly, managing travel agents and providing pricing strategies may fall under the broader umbrella of tourism management but are more specific to sales or operational aspects rather than the promotion of a destination itself.