What is the primary function of a Global Distribution System (GDS)?

The primary function of a Global Distribution System (GDS) is to link distributors and suppliers for reservations. GDS serves as a centralized platform that connects travel agents and service providers, such as airlines, hotels, and car rental companies, allowing for efficient booking and seamless transactions. The system consolidates data on various travel options, which enables travel agents to quickly access and compare availability, prices, and services to fulfill customer needs effectively.

This connectivity is crucial in the travel industry, as it facilitates real-time bookings and updates, ensuring that agents can offer comprehensive options to their clients. By bridging the gap between suppliers and distributors, a GDS streamlines the reservation process, thus enhancing productivity and service levels in travel management.

The other options reflect functions that are not primary to a GDS's main role in the travel ecosystem. For instance, facilitating travel insurance may be an ancillary service offered by some systems, but it does not comprise the GDS’s main purpose. Similarly, customer loyalty programs and airport operations are specific services and tasks not managed directly by GDS technology.