What is the main purpose of incentive travel?

Incentive travel is primarily designed to reward employees for their performance and achievements. This form of travel is often used by companies as a motivational tool to recognize top performers, boost morale, and encourage continued excellence. Organizations may offer trips to high-achieving employees as a way of showing appreciation for their hard work and loyalty, helping to foster a positive corporate culture and increased productivity.

While exploring new destinations, conducting business meetings, or training employees can be important components of a company's overall travel strategy, they do not encompass the core intent behind incentive travel. The focus is specifically on appreciation and recognition through travel experiences, making option B the correct choice.