What is the main purpose of the American Society of Travel Advisors (ASTA)?

The main purpose of the American Society of Travel Advisors (ASTA) is to lobby governments and represent its members. This organization plays a crucial role in advocating for the travel advisor profession and addressing important issues that affect the industry. By engaging with lawmakers and regulators, ASTA ensures that the interests of travel advisors are effectively communicated and considered in policy-making, which helps to promote a positive legislative environment for travel professionals and the broader travel ecosystem.

The organization also provides resources and support for its members, enhancing their business practices and strengthening their position in the marketplace. While activities such as conducting market research or managing airline ticket distribution are relevant functions within the industry, they do not encompass the overarching mission of ASTA. Offering travel discounts to the public falls outside of ASTA's primary objectives, as it focuses more on advocacy and representation than on direct consumer interactions.