What is the function of the TRUE code in travel agencies?

The TRUE code, which stands for Travel Retail Universal Enumeration, plays a pivotal role in the travel agency industry by streamlining the booking process. This system allows agents to efficiently identify and manage product offerings across various suppliers, enabling quicker access to necessary travel components, such as flights, hotels, and car rentals. The use of TRUE codes helps to standardize and simplify inventory management, allowing travel agents to make more informed decisions and provide better service to their clients in a timely manner.

Streamlining the travel booking process increases operational efficiency for agents, reducing the time they spend on transactions, which can enhance customer satisfaction. With this system, agents can easily communicate and integrate data across various platforms, facilitating smoother transactions and dynamic pricing structures.