What is the first thing you should do when selling an all-inclusive vacation?

Determining the customer's characteristics and needs is crucial when selling an all-inclusive vacation. This step allows the travel advisor to understand what the customer values most in a vacation experience. Factors such as budget, preferred destinations, types of activities, and specific requirements (like dietary restrictions or accessible accommodations) are essential to tailor a vacation package that will truly meet the client's desires.

By first identifying these characteristics and needs, the advisor can recommend the most suitable all-inclusive options, ensuring that the offerings align with what the client is looking for. This personalized approach not only enhances customer satisfaction but also increases the likelihood of closing the sale, as clients feel understood and catered to.

In contrast, advertising deals, comparing competitor prices, or presenting multiple options without a clear understanding of the client's preferences could result in misaligned offers that might not appeal to the customer. Without a solid grasp of the individual's needs, the subsequent steps in the sales process may lack effectiveness.