What is often the outcome of providing poor customer service?

Prepare for the Travel Institute Certified Travel Associate Exam. Utilize flashcards and multiple-choice questions, each with hints and explanations. Achieve exam success!

Providing poor customer service typically leads to higher customer complaints. When customers have negative experiences, whether it's due to unresponsive service, product issues, or unmet expectations, they are more likely to voice their frustrations. This can manifest in various ways, such as formal complaints, negative reviews, or feedback to management. Each of these actions reflects a dissatisfaction with the service received, highlighting the importance of addressing service quality in a business.

The other choices do not align with the outcome of poor customer service. Increased customer loyalty typically results from positive interactions and satisfaction, while employee morale can suffer in environments where customer service is poor as employees may feel stressed or unsupported. Additionally, poor service usually does not drive increased sales; rather, it tends to deter potential customers and can harm overall sales figures. Thus, the manifestation of higher customer complaints serves as a clear indicator of the negative impacts stemming from inadequate service.

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