What is meant by value-added services in the context of travel?

In the context of travel, value-added services refer to additional services that enhance the customer's travel experience. These services go beyond the basic offerings and are designed to provide more convenience, enjoyment, or functionality during a trip. For example, options such as guided tours, airport transfers, travel insurance, access to exclusive lounges, or personalized concierge services significantly improve the overall travel experience for the customer.

This focus on enhancing the customer’s journey is what distinguishes value-added services from other offerings. While basic travel arrangements cover essential logistics like flights and accommodations, value-added services aim to create a more enjoyable, seamless, and memorable experience for travelers. This approach is integral in the travel industry, where customer satisfaction and loyalty are essential for business success.