What is an effective initial step for starting or growing a business?

An effective initial step for starting or growing a business is creating a marketing calendar. This is essential because a marketing calendar helps outline and organize promotional activities, campaigns, and content throughout the year. By setting specific goals and timelines, business owners can ensure that their marketing efforts are consistent and aligned with their overall objectives. A well-structured marketing plan can guide the business in targeting the right audience at appropriate times, maximizing reach and engagement.

While designing a logo, increasing social media presence, and launching a website are all important components of establishing a business's brand and digital footprint, these elements typically follow after the foundational strategy provided by a marketing calendar. The calendar acts as a blueprint, ensuring that these activities are executed strategically rather than haphazardly, which can lead to inefficiencies or missed opportunities.