What is a technique used to show customers that their opinions are valued?

Prepare for the Travel Institute Certified Travel Associate Exam. Utilize flashcards and multiple-choice questions, each with hints and explanations. Achieve exam success!

Acknowledge is a key technique in customer service that helps to convey to customers that their opinions are valued. Acknowledging a customer’s feedback involves actively listening to what they have to say and responding in a way that demonstrates understanding and appreciation of their input. This creates a positive interaction, as it shows customers that their thoughts and feelings are important to the service provider.

When you acknowledge customer feedback, you validate their experiences, which fosters trust and rapport. This can lead to a more positive relationship, encouraging customer loyalty and potentially influencing their future purchasing decisions. In contrast, the other options involve different aspects of communication and interaction. Clarifying responses can aid understanding, soliciting feedback encourages gathering opinions, and cross-selling focuses on promoting additional products or services rather than directly valuing customer input. Therefore, acknowledging opinions effectively conveys that they are indeed valued.

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