What is a concise overview of why you are in the business of selling a particular special interest niche called?

A concise overview of why you are in the business of selling a particular special interest niche is referred to as a mission statement. This statement articulates the core purpose and focus of an organization or individual, providing clarity about their intentions and what they aim to achieve. A mission statement conveys the values and principles that guide the business, ensuring that all efforts align with a defined purpose.

Identifying the mission helps to sharpen the focus on the specific niche, addressing why that niche is important and how it relates to the overall vision of the business. In the context of a travel agency specializing in a particular interest, such as eco-tourism or culinary tours, a well-crafted mission statement outlines the unique aspects of the offerings, fostering a connection with clients who share those interests.

Other concepts like a business plan, goals and objectives, or marketing strategies serve different functions. A business plan provides a detailed blueprint for how the business will operate and achieve success. Goals and objectives are specific, measurable targets set to track progress, while a marketing strategy encompasses the tactics used to promote the business and reach potential customers. Each of these is important, but it is the mission statement that fundamentally captures the essence of why one is engaged in that particular niche.