What does upselling primarily involve?

Upselling primarily involves encouraging customers to purchase a more expensive version of a product or service than what they initially considered. This practice benefits both the customer and the business; customers often receive enhanced features, better quality, or additional benefits that improve their experience, while businesses can increase their revenue and customer satisfaction.

For instance, when booking a travel package, an agent might suggest an upgraded room with a better view or additional amenities that provide added value. This approach not only helps customers make informed decisions about upgrading but also enhances their overall experience, leading to potential loyalty and repeat business.

The other choices do not encapsulate the essence of upselling. Offering discounts could lead to a lower price point rather than upgrading, providing basic information focuses on customer service rather than influencing purchasing decisions, and reducing the price directly contradicts the upselling concept, which aims to encourage higher spending.