What does the term 'recap' refer to in the context of closing a sale?

In the context of closing a sale, 'recap' refers to summarizing the transactions and agreements made. This step is crucial as it provides clarity to both the seller and the buyer about what has been agreed upon. By recapping, the seller reinforces the benefits of the purchase, reminds the customer of key details, and ensures that there is mutual understanding of the terms, facilitating a smoother transition to finalizing the sale.

Summarizing the details helps to reinforce the client's confidence in their decision and eliminates any potential misunderstandings about the transaction. This process aids in building trust and can lead to a stronger relationship between the travel professional and the client, which is often beneficial for future sales and referrals.