What does active listening require?

Active listening is a crucial skill in effective communication, particularly in the travel industry where understanding clients' needs is essential. This process requires high involvement with both verbal and nonverbal responses. This means that an active listener doesn't just hear the words; they fully engage with the speaker, showing attentiveness through nodding, maintaining eye contact, and providing appropriate verbal feedback such as summarizing what the speaker has said or asking clarifying questions.

By actively engaging in this way, listening becomes a dynamic exchange rather than a passive one. This level of involvement helps to build rapport and trust between the listener and the speaker, enabling a deeper understanding of the message being conveyed. The listener demonstrates that they value the speaker's input, which can lead to more meaningful conversations and better overall client relationships.