What does a news release typically consist of?

A news release typically consists of a formal printed announcement about a company's activities. This document serves as a standardized method for communicating newsworthy information to the media and the public. It typically includes essential elements such as a headline, a dateline, a lead paragraph summarizing the key points, supporting details, and, often, a boilerplate paragraph that provides background information about the company. This structure allows journalists to quickly grasp the significance of the news and decide whether to cover it.

In contrast, informal conversations with stakeholders, confidential internal memos, and personal emails to clients do not fulfill the purpose of a news release. They serve different functions within corporate communication and are aimed at specific audiences rather than the general public or media outlets.