What do the Five W's refer to in client pre-qualification?

The Five W's in client pre-qualification refer to questions that begin with "Who," "What," "Where," "When," and "Why." This framework helps travel professionals gather essential information about a client's needs, preferences, and motivations.

By asking "Who," you can understand the client's identity—such as who is traveling and their relationship to one another. "What" focuses on the specific desires or requirements related to the trip, such as activities or destinations they are interested in. "Where" helps identify the geographic areas the client wishes to explore, while "When" relates to travel dates that might influence pricing and availability. Lastly, "Why" uncovers the underlying reasons for the trip, whether it's for leisure, education, or business.

Utilizing the Five W's effectively allows travel professionals to tailor their services and recommendations, ensuring a more personalized and satisfying travel experience for clients.