What defines a 'feature' in the context of travel products and services?

In the context of travel products and services, a 'feature' refers to an inherent characteristic or attribute of a product or service. This could include aspects such as the convenient locations of hotels, onboard amenities of a cruise ship, or specific inclusions in a tour package, like guided excursions or meals. Features are essential because they inform potential customers about what the product or service offers and help them differentiate between various options in the marketplace.

Understanding features is critical for travel professionals to effectively convey the value of offerings to clients. Unlike promotions or discounts, which can be temporary and are aimed at enticing customers through financial incentives, features remain constant and describe what the customer can expect from their travel experience.