What best describes the sales cycle?

The sales cycle is fundamentally a process detailing the steps involved in selling products or services. It encompasses various stages that sales professionals navigate when interacting with potential customers, from identifying prospects to closing the sale and following up afterward. Understanding the sales cycle helps agents effectively manage their time and strategies at each phase to maximize conversion rates and enhance customer satisfaction.

While options related to commissions or customer relationships are important aspects of sales, they do not define the sales cycle itself. Similarly, a list of products and services is a valuable resource for sales, but it does not illustrate the sequential process that represents how sales are made from start to finish.