True or False: A marketing plan for a special interest travel business should include a description of the target audience.

A marketing plan for a special interest travel business must include a description of the target audience because understanding who the customers are is essential for tailoring services, developing effective marketing strategies, and maximizing outreach efforts. Identifying the target audience allows the business to focus its resources on the specific needs and preferences of those potential travelers. By articulating who the plan is aimed at—demographics, interests, and travel behaviors—the company can craft personalized marketing messages and promotions that resonate with that specific group, ultimately driving engagement and bookings.

In the context of special interest travel, this becomes even more crucial since these niches often attract distinct groups of travelers seeking particular experiences, such as adventure travel, culinary tours, or cultural immersion. Thus, the correct answer highlights the foundational importance of a well-defined target audience in a successful marketing strategy.