Is it true that an effective travel sales interaction should focus on closing the sale?

An effective travel sales interaction is built on establishing a rapport with the client, understanding their needs, and providing personalized solutions rather than solely on closing the sale. Prioritizing the customer's experience and building relationships fosters trust and encourages future business. Focusing too heavily on closing the sale can create a pressure-filled environment that may turn customers away, as they might feel rushed or that their individual requirements are not being fully considered. Instead, a sales professional should aim to facilitate a meaningful conversation that leads to a natural progression toward making a booking, ultimately creating a more positive experience for the client.