In travel marketing, what does "customized" refer to in FIT tours?

In the context of travel marketing, "customized" in FIT (Free Independent Traveler) tours signifies that these packages are tailored to meet the specific preferences and requirements of individual travelers or small groups. This approach allows for a more personalized travel experience, where aspects such as lodging, itinerary, activities, and even dining can be adjusted based on the unique interests and needs of the travelers.

This modeling benefits more discerning travelers who may wish to avoid the rigidity of standardized packages that do not account for personal preferences. Therefore, the customization aspect directly addresses the desire for individuality and personalization in travel experiences, making it appealing to those looking to curate their journeys according to their tastes.

Other options do not accurately reflect this concept of FIT tours. Standardized packages represent a one-size-fits-all approach, while packages designed primarily for families or those with fixed itineraries restrict flexibility that customized travel fosters. Hence, the notion of offering personalized options based on group needs aligns perfectly with the essence of customized FIT tours.