If a loyal customer requests something unethical, what should you do?

When a loyal customer requests something unethical, the most appropriate response is to offer an alternative solution. This approach maintains the relationship with the customer while upholding ethical standards. Providing alternatives demonstrates professionalism and reinforces the values of your business. It also helps the customer understand why their request may not be suitable and guides them toward a more acceptable option.

This response preserves the trust and loyalty that the customer has developed while also ensuring that you are acting in a responsible manner. It shows that you are committed to ethical practices and can help solidify your role as a trusted advisor in travel planning. Offering alternatives might also lead to a positive outcome that satisfies both the customer and ethical standards.

Consequently, other responses such as arguing aggressively, complying without question, or ignoring the request either compromise ethical integrity or fail to address the customer's needs appropriately.