FAM trips are particularly beneficial for which group?

FAM trips, or familiarization trips, are designed specifically to help travel professionals gain firsthand experience of a destination or service. These trips offer valuable opportunities for agents to explore accommodations, attractions, and local culture, enabling them to provide informed recommendations to their clients. By participating in FAM trips, travel professionals can enhance their knowledge about various travel products and services, which ultimately leads to improved customer service.

This immersive experience allows travel agents to not only familiarize themselves with frequently visited locations but also to build relationships with suppliers, which can be crucial when it comes to negotiating deals or seeking advice for their clientele. While corporate executives, travel insurance agents, and advertising agencies may benefit from travel experiences in various ways, FAM trips are specifically tailored for travel professionals looking to expand their expertise and improve their selling capabilities.