Compared to mass-market products, selling to niche markets is generally considered to be what?

Selling to niche markets is typically considered more labor-intensive due to the specialized nature of these markets. Niche markets require a deep understanding of specific customer needs and preferences, which often involves more personalized marketing and service efforts. This focus on specialization means that agents must invest considerable time and effort into researching and understanding the unique characteristics of the niche, building relationships with customers, and tailoring offerings to meet their specific demands.

In contrast, mass-market products usually cater to a broader audience and can be marketed through more general approaches, often reducing the effort needed per sale. The labor-intensive nature of selling to niche markets also means that agents may need to develop particular expertise, conduct targeted outreach, and provide highly customized services, all contributing to the increased labor involved compared to selling more generalized mass-market products.